About FranchiseTheory

FranchiseTheory is a project that was started in 2021 by Johnny Hartin. He launched this website in January 2021 because he want to make a place where entrepreneurs can share their knowledge and insights about the business. This website’s goal is to give advice and information about franchising businesses and about how to start your own business.

Effects Business is open to everyone. Our readers are all age groups because we want to give something to everyone.  Starting a franchise or any kind of other business venture is the desire of many people, and our mission is to help those people. We are not perfect, but we want to grow and be better every day. So join us on this journey and grow with us.


We aim to become the No.1 source of information and support for both future franchise owners and franchisors in the exciting world of franchising. Our mission is to help individuals and companies navigate the complexities of the franchise industry and succeed in their business endeavors.

At Effects Business, we believe that franchising is a powerful tool for economic growth and entrepreneurial success. That’s why we are dedicated to providing the resources, support, and expertise necessary to help our clients achieve their goals.

From start to finish, we are with you every step of the way, offering guidance and support as you build your franchise business. Whether you are a franchisor looking to expand your network or a future franchise owner seeking assistance with the process, we have the knowledge and expertise to help you succeed.

EffectsBusiness Team

Johnny Hartin is the editor-in-chief of EfffectsBusiness.

Johnny  Hartin is a freelance writer who has experience in writing and reporting on entrepreneurship, finance, business lending, marketing, and small business data and trends. He is especially passionate about franchising business and the whole concept of doing business under a well-known brand.